GM, Welcome!
Web3 Design Playbook is a comprehensive guide for designers and founders building intuitive, secure, and user-centric decentralized applications. I created it to cut through the noise and organize what actually matters - curated insights, real experiences, and practical thinking that makes sense when you need it. I used AI as a research and junior assistance partner because life's too short to do everything the hard way. It's a small contribution, but I hope the community finds it useful as we all shape the Web3 design space together. Feedback and suggestions are always welcome. Read the legal disclaimer carefully.
Notes
Memes as Governance
Power in Plain Sight
Memes as Governance
Power in Plain Sight
Memes as Governance
Power in Plain Sight
Designing for Network Effects
Building Protocol Growth into the UX
Designing for Network Effects
Building Protocol Growth into the UX
Designing for Network Effects
Building Protocol Growth into the UX
Mindshare vs. Market Share
A New KPI for Protocols
Mindshare vs. Market Share
A New KPI for Protocols
Mindshare vs. Market Share
A New KPI for Protocols
Wallets as Identity: Self or Mask?
Privacy or reputation, wallets decide
Wallets as Identity: Self or Mask?
Privacy or reputation, wallets decide
Wallets as Identity: Self or Mask?
Privacy or reputation, wallets decide
The Rise of On-Chain Brands and Cultural Protocols
A Strategic Framework for Web3
The Rise of On-Chain Brands and Cultural Protocols
A Strategic Framework for Web3
The Rise of On-Chain Brands and Cultural Protocols
A Strategic Framework for Web3
Narrative Arbitrage
How Stories Drive Market Cycles
Narrative Arbitrage
How Stories Drive Market Cycles
Narrative Arbitrage
How Stories Drive Market Cycles
Life After MetaMask
The Future of Wallet UX
Life After MetaMask
The Future of Wallet UX
Life After MetaMask
The Future of Wallet UX
Token Design Beyond Speculation
Tokens are design primitives
Token Design Beyond Speculation
Tokens are design primitives
Token Design Beyond Speculation
Tokens are design primitives
Composability as a Design Philosophy
Composability is not only about interoperability
Composability as a Design Philosophy
Composability is not only about interoperability
Composability as a Design Philosophy
Composability is not only about interoperability
The Battle for Liquidity
Narratives vs. Incentives
The Battle for Liquidity
Narratives vs. Incentives
The Battle for Liquidity
Narratives vs. Incentives
UX as Market Differentiator
UX is no longer a secondary concern in Web3
UX as Market Differentiator
UX is no longer a secondary concern in Web3
UX as Market Differentiator
UX is no longer a secondary concern in Web3
Governance as Narrative Architecture
Governance is not just coordination
Governance as Narrative Architecture
Governance is not just coordination
Governance as Narrative Architecture
Governance is not just coordination
Tokenomics as Cultural Design
Tokenomics is not simply economics
Tokenomics as Cultural Design
Tokenomics is not simply economics
Tokenomics as Cultural Design
Tokenomics is not simply economics
Governance as Product Design
Governance is product surface of power.
Governance as Product Design
Governance is product surface of power.
Governance as Product Design
Governance is product surface of power.
Rethinking Capital
The Four Dimensions of On-Chain Value
Rethinking Capital
The Four Dimensions of On-Chain Value
Rethinking Capital
The Four Dimensions of On-Chain Value
Protocol UX as a Competitive Moat
Building Loyalty Through Design
Protocol UX as a Competitive Moat
Building Loyalty Through Design
Protocol UX as a Competitive Moat
Building Loyalty Through Design
Designing Token Utility Flows
Transforming Holders into Engaged Participants
Designing Token Utility Flows
Transforming Holders into Engaged Participants
Designing Token Utility Flows
Transforming Holders into Engaged Participants
Growth Loops Built Into UX
Embedding Virality and Contribution in Design
Growth Loops Built Into UX
Embedding Virality and Contribution in Design
Growth Loops Built Into UX
Embedding Virality and Contribution in Design
Web3 Product KPIs
A Practical Guide for Builders
Web3 Product KPIs
A Practical Guide for Builders
Web3 Product KPIs
A Practical Guide for Builders
Designing for Protocol Liquidity and User Stickiness
Understand Liquidity Stickiness Layer
Designing for Protocol Liquidity and User Stickiness
Understand Liquidity Stickiness Layer
Designing for Protocol Liquidity and User Stickiness
Understand Liquidity Stickiness Layer
Progressive Decentralization UX
Designing dApps That Grow With the User
Progressive Decentralization UX
Designing dApps That Grow With the User
Progressive Decentralization UX
Designing dApps That Grow With the User
UX as Governance Leverage
Frontends as Political Infrastructure
UX as Governance Leverage
Frontends as Political Infrastructure
UX as Governance Leverage
Frontends as Political Infrastructure
Designing with AI Agents in Web3 UI
Shaping the Future of Blockchain UX
Designing with AI Agents in Web3 UI
Shaping the Future of Blockchain UX
Designing with AI Agents in Web3 UI
Shaping the Future of Blockchain UX
The Web3 UX Maturity Model
A Framework for Evolving dApp Design
The Web3 UX Maturity Model
A Framework for Evolving dApp Design
The Web3 UX Maturity Model
A Framework for Evolving dApp Design
Web3 Identity Design
From Wallets to Digital Souls
Web3 Identity Design
From Wallets to Digital Souls
Web3 Identity Design
From Wallets to Digital Souls
Designing Wallet-Aware Interfaces
A Deep Dive into Smarter Web3 User Experiences
Designing Wallet-Aware Interfaces
A Deep Dive into Smarter Web3 User Experiences
Designing Wallet-Aware Interfaces
A Deep Dive into Smarter Web3 User Experiences
The Foundations of Effective Web3 Interface Design
A Comprehensive Deep Dive on Core Principles
The Foundations of Effective Web3 Interface Design
A Comprehensive Deep Dive on Core Principles
The Foundations of Effective Web3 Interface Design
A Comprehensive Deep Dive on Core Principles
Game Mechanics Driving Frequent Transactions
Boost Crypto Transactions with Game Mechanics
Game Mechanics Driving Frequent Transactions
Boost Crypto Transactions with Game Mechanics
Game Mechanics Driving Frequent Transactions
Boost Crypto Transactions with Game Mechanics
The UX Pitfalls of Blockchain
Barriers, Causes, and Solutions
The UX Pitfalls of Blockchain
Barriers, Causes, and Solutions
The UX Pitfalls of Blockchain
Barriers, Causes, and Solutions
Inclusive Onboarding for Non-Tech Users
Cutting Web3 Drop-Offs
Inclusive Onboarding for Non-Tech Users
Cutting Web3 Drop-Offs
Inclusive Onboarding for Non-Tech Users
Cutting Web3 Drop-Offs
The UI Pitfalls
Understanding User Challenges
The UI Pitfalls
Understanding User Challenges
The UI Pitfalls
Understanding User Challenges
Decentralized Identity & Reputation
Privacy and User Control
Decentralized Identity & Reputation
Privacy and User Control
Decentralized Identity & Reputation
Privacy and User Control
Privacy-Centric Design in Public Blockchains
Balancing Transparency and Anonymity
Privacy-Centric Design in Public Blockchains
Balancing Transparency and Anonymity
Privacy-Centric Design in Public Blockchains
Balancing Transparency and Anonymity
Ethical Gamification in DeFi
Balancing Engagement and Responsibility in DeFi
Ethical Gamification in DeFi
Balancing Engagement and Responsibility in DeFi
Ethical Gamification in DeFi
Balancing Engagement and Responsibility in DeFi
Community-Driven Governance UX
Designing DAO Interfaces for Inclusivity
Community-Driven Governance UX
Designing DAO Interfaces for Inclusivity
Community-Driven Governance UX
Designing DAO Interfaces for Inclusivity
Strategic Design and Product Thinking
Driving Innovation and Business Success
Strategic Design and Product Thinking
Driving Innovation and Business Success
Strategic Design and Product Thinking
Driving Innovation and Business Success
AI-Driven Personalization
A Deep Dive into Adaptive UX
AI-Driven Personalization
A Deep Dive into Adaptive UX
AI-Driven Personalization
A Deep Dive into Adaptive UX
Cross-Chain UX
Designing Seamless Interoperability
Cross-Chain UX
Designing Seamless Interoperability
Cross-Chain UX
Designing Seamless Interoperability
Community-Driven Features
Creating Inclusive Decentralized Experiences
Community-Driven Features
Creating Inclusive Decentralized Experiences
Community-Driven Features
Creating Inclusive Decentralized Experiences
Leveraging Visual Design in Branding
Strategies for Differentiation
Leveraging Visual Design in Branding
Strategies for Differentiation
Leveraging Visual Design in Branding
Strategies for Differentiation
Gamification Hooks
Boosting user engagement across platforms
Gamification Hooks
Boosting user engagement across platforms
Gamification Hooks
Boosting user engagement across platforms
Key Metrics for Measuring UX Success
UX Metrics for Better User Experience
Key Metrics for Measuring UX Success
UX Metrics for Better User Experience
Key Metrics for Measuring UX Success
UX Metrics for Better User Experience
Comprehensive UX Audit Guide
Evaluate and enhance your user experience
Comprehensive UX Audit Guide
Evaluate and enhance your user experience
Comprehensive UX Audit Guide
Evaluate and enhance your user experience
Best Practices for Transaction Flows
Backbone of protocols
Best Practices for Transaction Flows
Backbone of protocols
Best Practices for Transaction Flows
Backbone of protocols
Cognitive Biases in Decision-Making
A Deep Dive into User Behavior
Cognitive Biases in Decision-Making
A Deep Dive into User Behavior
Cognitive Biases in Decision-Making
A Deep Dive into User Behavior
Cognitive Biases and Design Principles
Web3 UX isn’t about hiding complexity
Cognitive Biases and Design Principles
Web3 UX isn’t about hiding complexity
Cognitive Biases and Design Principles
Web3 UX isn’t about hiding complexity
Designing for Decentralized Exchanges
A Comprehensive Guide to Best Practices
Designing for Decentralized Exchanges
A Comprehensive Guide to Best Practices
Designing for Decentralized Exchanges
A Comprehensive Guide to Best Practices
Comprehensive Guide to Competitive Analysis
Mastering Insights to Outperform Competitors
Comprehensive Guide to Competitive Analysis
Mastering Insights to Outperform Competitors
Comprehensive Guide to Competitive Analysis
Mastering Insights to Outperform Competitors
Proto-Personas
Bridging Assumptions and Decentralized Realities
Proto-Personas
Bridging Assumptions and Decentralized Realities
Proto-Personas
Bridging Assumptions and Decentralized Realities
Designing User-Centric dApps
HCD Strategies for Next-Gen dApps
Designing User-Centric dApps
HCD Strategies for Next-Gen dApps
Designing User-Centric dApps
HCD Strategies for Next-Gen dApps
Building a Design System
Creating Cohesive and Adaptive Components
Building a Design System
Creating Cohesive and Adaptive Components
Building a Design System
Creating Cohesive and Adaptive Components
Designing Clear User Flows
Reducing Confusion Through Intentional Design
Designing Clear User Flows
Reducing Confusion Through Intentional Design
Designing Clear User Flows
Reducing Confusion Through Intentional Design
Measuring User Satisfaction
Metrics that show user trust and engagement.
Measuring User Satisfaction
Metrics that show user trust and engagement.
Measuring User Satisfaction
Metrics that show user trust and engagement.
Critical UX Metrics
Evaluate usability and adoption
Critical UX Metrics
Evaluate usability and adoption
Critical UX Metrics
Evaluate usability and adoption
Cross-Platform Consistency Strategies
Designing Seamless Multi-Platform Interfaces
Cross-Platform Consistency Strategies
Designing Seamless Multi-Platform Interfaces
Cross-Platform Consistency Strategies
Designing Seamless Multi-Platform Interfaces
Strategies for Overcoming UX Challenges
Practical approaches to simplify complex ux
Strategies for Overcoming UX Challenges
Practical approaches to simplify complex ux
Strategies for Overcoming UX Challenges
Practical approaches to simplify complex ux
Designing for Clarity and Consistency
Guiding users with simplicity and structure
Designing for Clarity and Consistency
Guiding users with simplicity and structure
Designing for Clarity and Consistency
Guiding users with simplicity and structure
Foundational UX Patterns
Making DeFi more esay with proven UX strategies.
Foundational UX Patterns
Making DeFi more esay with proven UX strategies.
Foundational UX Patterns
Making DeFi more esay with proven UX strategies.
Principles and Heuristics for Web3 UI
What makes a good Web3 UI work
Principles and Heuristics for Web3 UI
What makes a good Web3 UI work
Principles and Heuristics for Web3 UI
What makes a good Web3 UI work
Designing Distinctive Visual Language
How visuals shape the Web3 user experience
Designing Distinctive Visual Language
How visuals shape the Web3 user experience
Designing Distinctive Visual Language
How visuals shape the Web3 user experience
Designing for Complexity
Turning complexity into clarity
Designing for Complexity
Turning complexity into clarity
Designing for Complexity
Turning complexity into clarity
Designing for the Decentralized Future
A Human-Centered Guide to Web3 UX/UI
Designing for the Decentralized Future
A Human-Centered Guide to Web3 UX/UI
Designing for the Decentralized Future
A Human-Centered Guide to Web3 UX/UI
Legal Disclaimer
The Web3 Design Playbook is intended solely for educational and informational purposes. It does not constitute financial, legal, investment, or professional advice. Readers are strongly encouraged to conduct their own thorough research (DYOR) and consult qualified professionals before making any financial, legal, or business decisions related to Web3 technologies or projects.
The authors, contributors, and publishers expressly disclaim any liability for losses or damages resulting from reliance on the information contained herein. Web3 and blockchain environments involve risks, including but not limited to technological, regulatory, and financial uncertainties. No warranties or guarantees are made regarding the accuracy, completeness, or suitability of the content.
We do not create, sell, promote, endorse, partner with, or support any tokens, NFTs, investments, or financial products of any kind. We are not responsible for any project, claim, or action taken by others in our name or proximity. Nothing we publish, say, or share constitutes financial, legal, or investment advice. You are solely and entirely responsible for your own decisions, actions, and outcomes. If you choose to engage with any project, asset, or opportunity, you do so at your own risk and on your own judgment. We accept zero liability for any loss, damage, or consequence, direct or indirect, in any jurisdiction, under any circumstance. Do your own research. Full responsibility is yours alone.
By using this playbook, you acknowledge that any actions you take based on the material are at your own risk, and you agree that the authors and publishers cannot be held responsible for any direct, indirect, incidental, or consequential damages.
Written with AI assistance, edited with human judgment, published with zero apologies.
AI generates content. You provide the taste. Your judgment is the asset - Peterdedene
The Web3 Design Playbook is intended solely for educational and informational purposes. It does not constitute financial, legal, investment, or professional advice. Readers are strongly encouraged to conduct their own thorough research (DYOR) and consult qualified professionals before making any financial, legal, or business decisions related to Web3 technologies or projects.
The authors, contributors, and publishers expressly disclaim any liability for losses or damages resulting from reliance on the information contained herein. Web3 and blockchain environments involve risks, including but not limited to technological, regulatory, and financial uncertainties. No warranties or guarantees are made regarding the accuracy, completeness, or suitability of the content.
We do not create, sell, promote, endorse, partner with, or support any tokens, NFTs, investments, or financial products of any kind. We are not responsible for any project, claim, or action taken by others in our name or proximity. Nothing we publish, say, or share constitutes financial, legal, or investment advice. You are solely and entirely responsible for your own decisions, actions, and outcomes. If you choose to engage with any project, asset, or opportunity, you do so at your own risk and on your own judgment. We accept zero liability for any loss, damage, or consequence, direct or indirect, in any jurisdiction, under any circumstance. Do your own research. Full responsibility is yours alone.
By using this playbook, you acknowledge that any actions you take based on the material are at your own risk, and you agree that the authors and publishers cannot be held responsible for any direct, indirect, incidental, or consequential damages.
Written with AI assistance, edited with human judgment, published with zero apologies.
AI generates content. You provide the taste. Your judgment is the asset - Peterdedene
The Web3 Design Playbook is intended solely for educational and informational purposes. It does not constitute financial, legal, investment, or professional advice. Readers are strongly encouraged to conduct their own thorough research (DYOR) and consult qualified professionals before making any financial, legal, or business decisions related to Web3 technologies or projects.
The authors, contributors, and publishers expressly disclaim any liability for losses or damages resulting from reliance on the information contained herein. Web3 and blockchain environments involve risks, including but not limited to technological, regulatory, and financial uncertainties. No warranties or guarantees are made regarding the accuracy, completeness, or suitability of the content.
We do not create, sell, promote, endorse, partner with, or support any tokens, NFTs, investments, or financial products of any kind. We are not responsible for any project, claim, or action taken by others in our name or proximity. Nothing we publish, say, or share constitutes financial, legal, or investment advice. You are solely and entirely responsible for your own decisions, actions, and outcomes. If you choose to engage with any project, asset, or opportunity, you do so at your own risk and on your own judgment. We accept zero liability for any loss, damage, or consequence, direct or indirect, in any jurisdiction, under any circumstance. Do your own research. Full responsibility is yours alone.
By using this playbook, you acknowledge that any actions you take based on the material are at your own risk, and you agree that the authors and publishers cannot be held responsible for any direct, indirect, incidental, or consequential damages.
Written with AI assistance, edited with human judgment, published with zero apologies.
AI generates content. You provide the taste. Your judgment is the asset - Peterdedene
